Marketing

# Total Contacts

Total number of contacts within your system at the end of the reporting period.

# New Contacts

Count of new contacts added to your CRM during the reporting period.

# New MQLs

Number of new MQLs qualified during the reporting period.

# Marketing Emails Sent

Count of marketing emails sent during the reporting period.

# Marketing Emails Opened

Number of marketing emails which were opened during the reporting period.

% Marketing Emails Open Rate

Percentage of all marketing emails which were sent and opened by unique recipients.

# Marketing Emails Clicked

Count of unique marketing email clicks during the report period.

% Marketing Emails Click Rate

Percentage of marketing emails opened during the reporting period for which recipients also clicked on links within the email.

# New MQLs (Paid + 50% Direct)

Number of new MQLs created through paid channels and 50% of direct channels.

% Contacts / MQL

Conversion percentage of all contacts to MQLs.

% MQL / Contacts (Paid + 50% Direct)

Conversion ratio between MQLs and contacts considering paid marketing and 50% direct channels.

% MQL / SQL

Conversion ratio of MQLs to SQLs.

% SQL / MQL (Paid + 50% Direct)

Conversion ratio between SQLs and MQLs considering paid marketing and 50% direct channels.

Paid Marketing Spend

Total amount spent on paid marketing campaigns during the reporting period.

Cost Per Contact

Average marketing cost per contact created by paid channels.

Cost Per MQL

Average marketing cost per MQL created by paid channels.

Cost Per SQL

Average marketing cost per SQL created by paid channels.

Cost Per Contact (Paid + 50% Direct)

Average marketing cost per contact created by paid channels and 50% of direct channels.

Cost Per MQL (Paid + 50% Direct)

Average marketing cost per MQL created by paid channels and 50% of direct channels.

Cost Per SQL (Paid + 50% Direct)

Average marketing cost per SQL created by paid channels and 50% of direct channels.